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Marketing Initiative

Fevicol puns on Coca-Cola Ronaldo incident in social post
Fevicol puns on Coca-Cola Ronaldo incident in social post
The Curious Case of Cristiano, Coca-Cola and Cognitive Bias
Manforce Condoms brings back #BetterEndings campaign to celebrate Father's Day
Ready-to-cook foods brand McCain eyes ‘new snack time slots’ in the home-bound consumer’s day
“Want to be available as a healthy alternative”: Nilon’s Rajheev Agarwal on new cold drink brand Cheers
Ed-tech brand Vedantu "guarantees" better marks in latest ad; "We're nervous and excited about this promise": Kunal Dubey
Yashraj Mukhate unveils 'chilled' collab with Pepsi on Instagram
The Curious Case of Cristiano, Coca-Cola and Cognitive Bias
Manforce Condoms brings back #BetterEndings campaign to celebrate Father's Day
Ready-to-cook foods brand McCain eyes ‘new snack time slots’ in the home-bound consumer’s day
“Want to be available as a healthy alternative”: Nilon’s Rajheev Agarwal on new cold drink brand Cheers
Ed-tech brand Vedantu "guarantees" better marks in latest ad; "We're nervous and excited about this promise": Kunal Dubey
Yashraj Mukhate unveils 'chilled' collab with Pepsi on Instagram
World Test Championship: Is India ready to be crowned the king of Test Cricket?
Urban Indians likely to adopt AR/VR solutions for retail shopping
JSW Cement’s new TVC emphasizes building strong communities and a greener planet
A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records
International FMCG Report 2021: Consumer goods in crisis
Lotte Chocopie asserts ‘India’s No. 1 Choco Pie’ status in Delhi
Flipkart goes #FullOnFab and we can’t handle it!
Hero ISL season 7 ends with high viewership & increased brand activations
The Art of Meme Marketing
Privé World Box Office: The go-to destination to enjoy must-watch movies from around the world
Haath Uthana Zaroori Hai – The story behind Aditya Birla Group’s viral Women’s Day video
GoNuts: Celebrity Commerce that Builds Human Connection through Personalised Video messages, Influencer Marketing and Branded Content
With their IPL coverage and successful brand integrations, ESPNcricinfo becomes marketers' prime choice
Hyundai India’s #BrakeOnStereotypes campaign busts misconceptions around women drivers
Aaj Tak continues its ‘No Tamasha & Only Samachar’ conversation in its new TVC
“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar
Two in five urban Indians consider saving money for hardships a top financial priority in 2021
“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar
IPL on TV supersedes other genres; SOV & recall value among top parameters
Imtiaz Ali’s heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in you
TV and IPL enables revival of the advertising economy in a pandemic struck India
“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan
Amazon’s #BouncingBackTogether campaign talks about resilient Indian sellers
CIPLA’s campaign featuring Vikas Khanna and Parupalli Kashyap busts myths around inhalers
IPL 2020 delivers well for the online food ordering category
Cricket LIVE’s prowess backed by their success busts myths
The path of BFSI sector’s new normal and the role of sports in its aid
PhonePe cashes in big on the IPL 2020 fervour
Zee Marathi’s popular show ‘Chala Hawa Yeu Dya’ evokes an emotional response from Shri. Dhananjay Munde (Cabinet Minister for Social Justice & Special Assistance)
Case Study on CRED’s successful growth story with IPL 2020
India’s early tech adopters are young, male and affluent
Business Standard Opens Access to its Premium Content for a Day
Aakash Digital’s campaign earmarked as the ‘Anthem of comebacks’
How Quintype's Ahead empowers digital publishers to deliver better content experiences
Indian Super League: The reason behind India’s burgeoning growth in football
How Junglee Rummy Has Revolutionized the Gaming Industry
Aamir Khan’s new avatar emphasizes on road safety in Ceat SecuraDrive’s new campaign
Howzat introduces “Beat The Legends” for more fun this Indian T20 league season
Amazon’s new festive film celebrates the spirit of the real Indian sellers
Zee Café’s New Show ‘Dance With Me’ has already got enthusiasts donning their dance shoes

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